30-04-2014 | 12.40
We started our new policy of 'no presale' for regular club nights back on January 1st of this year. This was because we wanted to realize a couple of dreams before we closed; one of which was to bring back more spontaneity in the nightlife. We saw that a lot of popular events sold out immediately in presale and therefore excluded a lot of people. By stopping the presale all together, we thought we were giving our visitors more freedom.
With this idea of freedom in the back of our heads, the new policy seemed effective but we have to admit that the logistical characteristics of the Trouw building didn’t do the waiting times any good, even though we opened a second register and wardrobe. With pain we watched our visitors standing outside for hours on and through the thickest of weathers.
After four months it was time to look back and reflect whether these changes worked out for our visitors, because that’s eventually who we’re doing all this for. We got positive reactions on our new policy, but also a lot of negative ones. From the reactions on Facebook, we grasped the fact that people were annoyed by the long queues and mostly driven by the uncertainty of whether you would ‘get in or not’. This means that some people wouldn’t have to opportunity to see their favourite artist because they were working late or had to come from far. In the end, it seems like we excluded a substantial group of loyal people by stopping the presale. And that’s obviously not our intention.
Because of these comments, but also due to the reactions on our recent Facebook post, we’ve decided to restore our old policy. Starting right now, we’ll be selling presale tickets for every club night. We’ll also keep a large amount of tickets at the door for every night for all you late-deciders.
So, everything is back the way it was starting today. On to the last few months!