03-10-2013 | 20.49
Last year we started the collaboration with GUP (Guide to Unique Photography) to start the GUP Gallery in Trouw. After the work of Loek van Vliet, the fourth photographer will be displayed in our gallery: Menno Kok.
Menno Kok - educated by the New York Pratt Institute and Amsterdam Rietveld Academy - influenced the editorial front-line of Amsterdam and made his marks in New York, Tokyo, Berlin, London and Copenhagen. Menno’s devotion is limitless; in photography this manifests itself in a behavior similar to a mad collector. In a self-therapeutic attempt to conquer his cynicism towards his surroundings, Menno tenderly collects tokens of nostalgia. By exhibiting the evidence that “we were here” he contextualizes the popular culture, which we have taken for granted, and opens our eyes to the mechanics behind it. Think of the wallpaper in an en-route hotel room, abandoned vehicles, or an endless collection of discarded mattresses that catches his eyes. By drawing attention to the arbitrary he opens our eyes to the divine, revealing to us who we are, without physically portraying us. Menno makes, but does not take images. As Menno would put it: "The camera always, never lies." En-route is now be viewed in our toilets.