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Photography at the Night Bazaar

Ursula Jernberg

Photography at the Night Bazaar

14-11-2012 | 12.12

The Night Bazaar: a wonderful feast for the eyes. Second hand clothing, beautiful food, hairdressers ready to give you a fabulous hairdo and masseuses who are able to lift you up to the highest level of relaxation. But the field of photography is also well represented. The talented Ursula Jernberg will exhibit her work on the 21st of December. Time to get to know her a little better. 

From the early age of 15, Ursula always wanted to hold her dad’s camera. Photography has therefore  always been a common theme in her life. When she was in her late twenties, she started studying at the Rietveld Academy for half an year and then headed off to the Royal Academy of the Visual Arts. Her project ‘Characters of Jante’ came into fruition at the end of her third year of college: after an examination of her own lineage, she left for Norway to discover her roots. A fascination for this country was the result and it never left her mind.

During her travels up North, Ursula discovered ‘The Law of Jante’. This law is described by the Danish/Norwegian writer Aksel Sandemose in his book 'En flyktning krysser sitt spor' (A Fugitive Crosses His Tracks). He writes about the typical narrow-mindedness of the Scandinavian mentality. The story is set in the fictitious town of Jante, where an earie atmosphere lies dorment. The inhabitants display compulsory group behaviour and all act in the same way, as if they were following an array of unwritten rules. Sandemose ‘translated’ these unwritten rules to ten clear guidelines and called them ‘The Law of Jante’.

1. You're not to think you are anything special.
2. You're not to think you are as good as us.
3. You're not to think you are smarter than us.
4. You're not to convince yourself that you are better than us.
5. You're not to think you know more than us.
6. You're not to think you are more important than us.
7. You're not to think you are good at anything.
8. You're not to laugh at us.
9. You're not to think anyone cares about you.
10. You're not to think you can teach us anything.

In her project, we meet the characters from Jante, surrounded by the silence of the Scandinavian desolate landscapes. The goal of this project is to make people think about their behaviour, not just in Northern Europe but in everyone's daily lives. Something to think about in between all the dancing and laughing at the Night Bazaar!

www.ursulajernberg.nl