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The birth of a Nike commercial

The birth of a Nike commercial

22-11-2011 | 11.31

When we heard Patrice Bäumel's track Birth would be used for a Nike Sportswear commercial, we were more than anxious about the outcome. Yesterday we were finally able to breath in a relaxed way again, since the result exceeded our expectations. The jacket that is made in this commercial is just as stylish as the track itself. And since Christmas is coming up, we know exactly what will be on the top of our wishlist. The Crafted for Destruction x Zlatan Ibrahimović is using the track Birth that comes from Bäumel's debut album Vapour (2010) which also was the first release on the Trouw label. Big up from us to you Patrice.